TOBIAS LEINGRUBER

Free Hugs & OOH Ad Campaign in Berlin, Firefox

OOH Advertising Campaign

In the late summer of 2012 we took over Berlin transit for one entire month. You could see our ads on buses, U-Bahn waggon and all over the Berlin Alexanderplatz train station. A difficulty was to work with copy writers to create with German slogans, not sounding like translations.

Free Hugs

On a sunny day we went out with the Fox mascot and a "Free Hugs" sign. People loved it and many just knew who we were, yelling "It's Firefox!" once they saw us. It was fantastic so see how positive and friendly our brand is perceived. Special thanks to Julia Buchner and Michael Wittig!!

Berlin Alexanderplatz
Banners at Berlin Alexanderplatz Train Station
Firefox Fans
People at Berlin Alexanderplatz

Visit Firefox.com

Further Professional Work

Short Film Campaign, Firefox

"Firefox Flicks 2013"; Project management; A global short-film campaign / competition about mobile computing (Firefox OS); +400 short films submitted; Fx Brand Team, 2012-2013

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Promotional Videos, Firefox

Project management. Promotional videos for Firefox's short film competition; A Fx Brand team, Fx Creative team and Jones Film production, 2013

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Firefox Flicks Competition 2012

"Firefox Flicks 2012"; Project management; Community engagement; Global short-film competition to tell the story of Firefox; 400+ submissions, 2011-2012

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Mozilla Labs Developer Events

Project management (Concept to end). Contest to foster artfull exploration of HTML5 by diving into the creative coding scene. +100 demos submitted and many events organized, 2010-2011

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Le Camping Start-Up Accelerator

Brand & communication consultant; Silicon Sentier; Co-Created brand and website for Le Camping start-up accelerator, 2010

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Faller-Stapler - Website and Photography

Overall marketing. Online, corporate design and photography, 2005-2014

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TOBIAS LEINGRUBER