Le Camping Start-Up Accelerator, Brand Launch

Le Camping is a parisian start-up accelerator that is backed by Google and several others. It is a 6-month program for tech start-ups that helps them to get off the ground with mentor ship, training and resources. For the launch in 2011 I was asked to create the brand from scratch as well as their website and communication.

Behind the Logo

The selected font reminds of the stunning building where Le Camping's offices are, Le Bourse (photo underneath). The color relates to its' parent foundation "Silicon Sentier". The entrance of the tent, which is part of the word mark, is a little star, the logo of "Ile de France". (The region around Paris which is behind this program as well). The tent logo has been lovingly remixed and used for countless creative occasions. Makes me happy to see!

Photo: At the launch event, Le Bourse
Playing with the tent icon
Photo: Jean-Marc Tassetto, Directeur Général Google France

Visit lecamping.org

Further Professional Work

Short Film Campaign, Firefox

"Firefox Flicks 2013"; Project management; A global short-film campaign / competition about mobile computing (Firefox OS); +400 short films submitted; Fx Brand Team, 2012-2013

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Promotional Videos, Firefox

Project management. Promotional videos for Firefox's short film competition; A Fx Brand team, Fx Creative team and Jones Film production, 2013

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Ad Campaign in Berlin Public Transport & Free Hugs, Firefox

OOH Brand campaign for Firefox Desktop and Android. Take-over of Berlin public transport and giving "Free Hugs" on Alexanderplatz, 2013

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Firefox Flicks Competition 2012

"Firefox Flicks 2012"; Project management; Community engagement; Global short-film competition to tell the story of Firefox; 400+ submissions, 2011-2012

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Mozilla Labs Developer Events

Project management (Concept to end). Contest to foster artfull exploration of HTML5 by diving into the creative coding scene. +100 demos submitted and many events organized, 2010-2011

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Faller-Stapler - Website and Photography

Overall marketing. Online, corporate design and photography, 2005-2014

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